Edward Chu

Defined the core platform architecture: Tools → Actions → Agents → Orchestrator, establishing a scalable mental model for AI workflow configuration

Designed the Action Builder framework, structuring inputs, API calls, prompts, outputs, and memory handling into modular configuration blocks

Reduced API surface complexity by translating backend execution logic into structured builder abstractions

Established execution state and trust patterns, including logs, validation feedback, and system transparency overlays

Partnered directly with CEO, PM, and engineering to shape product direction and platform-level decisions

Designed workflow-heavy dashboards and admin systems across healthcare, fintech, and operational tooling

Translated complex business rules and backend logic into structured, role-based interfaces

Built scalable design systems and documentation standards for cross-functional teams

Advised founders and product leaders on product strategy, abstraction layers, and interaction models

Redesigned end-to-end prior authorization and benefit verification workflows, simplifying multi-step insurance processes into structured, guided task flows

Introduced consistent status and state systems across submissions, improving clarity across high-volume operational dashboards

Designed error handling and recovery patterns for multi-step submissions, reducing ambiguity in failure states and improving task completion reliability

Collaborated closely with product, engineering, and operations to align UI structure with backend data models and payer logic constraints

Designed an embedded AI Copilot interface to assist practice administrators within workflow context, reducing reliance on external support

Defined the conversational interaction model for AI-driven phone ordering, balancing natural dialogue flow with operational accuracy

Positioned the product as a revenue-generating automation tool by integrating upsell marketing logic directly into the voice experience

Bridged AI capability and business outcomes, translating speech recognition and intent handling into predictable, trusted user interactions

Led the design function, shaping product direction in close partnership with founders and engineering in an early-stage environment

Elevated product clarity by aligning conversational behavior with operational realities, reducing friction between AI responses and in-store execution

Led a team of 5 designers, collaborating with cross-functional teams to develop cohesive product design and improve overall efficiency.

Established 'Designer Circle' to improve collaborative design processes, documented in a LinkedIn article, enhancing team synergy.

Developed cross-functional team working processes and standardized UX copy, improving consistency and clarity across products.

Implemented UserTesting.com to facilitate data-driven design decisions and established an accessibility design audit to meet WCAG AA standards.

Hired as the first designer, built and mentored a UX team of 5 designers, leading by example to establish a robust design function.

Identified and designed a unified top bar as a cohesive element across core applications, significantly improving UX consistency internally and externally.

Developed and implemented a comprehensive Design System, successfully improving UX consistency across all products.

Led the design process for all products, including SaaS, Web & Mobile platforms, contributing to $34M funding and multiple industry awards (Deloitte Fast 500, Buy Side Technology).

Researched and fully redesigned a SaaS wealth management platform for InStream Solutions, enhancing user experience and functionality.

Designed comprehensive workflows and UI for L1bre, including rider, driver, and admin portals, backed by government initiatives.

Developed new designs for desktop, mobile, and interaction patterns for Hubub news portal, backed by Bell Media.

Conducted thorough user research and testing, utilizing Sketch, Invision, and Zeplin for efficient asset handoff.

Hired as the first designer, refining the StarTouch iPad app in collaboration with dev and QA teams, significantly improving user experience.

Led two main pods as a team lead, developing templates, design systems, and processes adopted by a team of 25+ designers, enhancing efficiency.

Explored new interaction possibilities and mentored junior designers, fostering skill development and team growth.

Managed multi-tasking, project management, and collaborated constructively with multiple cross-functional teams to deliver high-quality digital products.

Hired as a full-stack UX consultant, managing the entire design process from research and focus groups to wireframes, mock-ups, and testing prototypes.

Completely re-directed the company's direction from a web portal to a mobile app based on user research and analysis, aligning product with market needs.

Designed the full scope for the mobile app and web admin platform, ensuring alignment with business vision and strategy.

Leveraged user research and analysis to drive strategic product decisions, enhancing user adoption and engagement.

Analyzed complex data to design and build effective, functional, and visually appealing representations for financial applications.

Demonstrated ability to create templates and designs for marketing materials for both print and web, ensuring brand consistency.

Supervised the desktop specialist team, managing workloads and reviewing their work to ensure high-quality output and efficiency.

Contributed to enhancing visual communication and user experience for critical financial data and marketing collateral.

Designed compelling graphic and packaging solutions for Disney Pixar toys, ensuring brand consistency and market appeal.

Collaborated with cross-functional teams to translate creative concepts into tangible packaging designs.

Managed design projects from concept to production, adhering to brand guidelines and project timelines.

Contributed to the visual presentation of consumer products, enhancing shelf appeal and market presence.

Led a graphic design team, overseeing project execution and maintaining high creative standards for all visual outputs.

Managed the design and production of diverse marketing materials, ensuring brand consistency and impact.

Collaborated with marketing and sales teams to develop effective visual strategies for campaigns.

Streamlined design workflows and processes to enhance team efficiency and project delivery.